12 Marketing Hacks From Alex Hormozi That Actually Worked...

THE BEGINNING

The Advertising Tricks That Made Alex Hormozi's Empire

Alex Hormozi has invested tens of millions of dollars in paid ads for his businesses, improving the art of advertising over the years. In this newsletter, we will be breaking down his 12 powerful internal hacks for writing ad copy that genuinely converts.

These tactics cut through the marketing mess and produce results, whether it's by emphasizing the importance of headlines, owning your flaws for credibility, or establishing a sense of urgency. These pointers will give you a significant advantage when writing your next email, sales page, or ad. 🚀

1. Headlines Come First

Your headline is the most important part of your ad; it drives up to 80% of your results. Great headlines grab attention, spark curiosity, and can multiply click-through rates by 2x to 5x.

Pro tip: Modify headlines for your offer by modeling them after successful organic content or advertisements in any market.

2. Say What Only You Can Say

Highlight what makes you uniquely qualified. Your experience and proof beat generic promises.

Example: “Only triple black belt in town” or “Helped 1000+ clients lose weight.” This builds trust that AI or competitors can’t copy.

3. Call Out Who You’re Looking For, And Who You’re Not!

Be specific about your target audience. Saying "This is not for everyone" helps divide the market and draw in the right clients, strengthening the appeal of your message.

This sharp focus attracts those who genuinely connect with your offer and purchase what you have to offer.

4. Always Have a Reason Why

People respond to reasons. Even if the reason is simple or silly, using “because” boosts compliance and persuasion.

Giving a reason, even a small one, makes your request feel justified and harder to refuse.

5. Use Damaging Admissions

Own your flaws or limitations upfront to build authenticity and trust.
For example: “Our systems are boring, but they work.”
This disarms skepticism and makes your promises more believable.
Vulnerability in advertising humanizes your brand and lowers buyer defenses.

6. Show, Don’t Tell

Describe the experience or moment your customer will have, not just the benefit.
Instead of “Get more sales,” paint a picture:
“Imagine running out of order forms because customers are calling so fast.”
Making it tangible lets prospects emotionally connect and visualize their success.

7. Tie Benefits to Status

Benefits become more powerful when linked to status. For example:
“A cookbook so easy your friends will wonder how you find time to cook.”
Think about who is awarding the status (friends, family, coworkers).
Status-driven benefits tap into people’s desire to stand out or belong in their social circles.

8. Use Legitimate Urgency and Scarcity

Scarcity = limited quantity.
Urgency = limited time.
Both drive action, but must be real to work. Fake scarcity kills trust.
Authenticity here builds excitement and motivates quick decisions without backfiring.

9. Implied Authority

Show proof of expertise through social proof, awards, client numbers, or longevity in business. This builds credibility that convinces prospects.
People naturally trust those who have a track record of success and recognition.

10. Clear Call to Action

Tell people exactly what to do next, step by step. Clarity reduces friction and increases conversions.
Example: “Click the button, fill out your info, and pick a time that works for you.”
Confusion kills sales; make the next step obvious and easy to follow.

THE END

Why Does This Matter?

Ads live or die by their copy. These 12 hacks focus your energy on what really moves the needle: Headlines, clarity, authenticity, and emotional connection.
Use this checklist as your cheat sheet every time you create an Ad Copy. It’ll save you from writer’s block nd help you write ads that actually convert.